174 establishing new social patterns
"While social disobedience, a method of social noncooperation, consists of the refusal to obey various social customs, rules, regulations, practices, and behavior patterns, another method of social intervention consists of new ways of behavior which may positively contribute to the establishment of new social patterns. These may be unplanned actions by individuals or a series of individuals or groups. Or they may be actions planned as organized opposition. A wide variety of social patterns may be involved. It is, however, easily illustrated with behavior which replaces social patterns of inequality, hatred, or avoidance with new relationships of equality and respect."...
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High scoring campaigns using this method
Historical cases from the Nonviolent Action Database that used this method
Billboard Utilising Graffitists Against Unhealthy Promotions (BUGA UP) campaigns against tobacco advertising, Australia, 1978-1994
In the 70s and 80s in Australia, tobacco companies had free reign to advertise in nearly all media, and tobacco advertising was a visual mainstay throughout public spaces. In addition, the prevailing mainstream view considered smoking to be an issue ...
East German protest emigration and Hungarian solidarity, 1989
“The pulling down of the Berlin Wall began in Sopron,” stated Lothar de Maiziere, East Germany’s last prime minister.\n\nOn the outskirts of Sopron, a small town on the border between Communist Hungary and democratic Austria, they had a picnic – a mo...
Egyptians bring down dictatorship of Hosni Mubarak, 2011
Beginning in 1981, Hosni Mubarak ruled Egypt for over twenty-nine years. Though he ran for presidential reelection several times, elections were marked by widespread fraud, and opposing politicians were legally prohibited from running against Mubarak...
Freedom Riders end racial segregation in Southern U.S. public transit, 1961
In 1947, the Congress of Racial Equality (CORE) conducted a “Journey of Reconciliation” to direct attention toward racial segregation in public transportation in the Southern U.S.A. Although this initial freedom ride campaign was not regarded as a gr...
Shanti Sena (Indian Peace Brigade) intervenes in Baroda language riots, 1965
After India’s independence (for example see, “Indians campaign for independence (Salt Satyagraha), 1930-1931”), tensions between Hindus and Muslims erupted in violent riots in the north of what was an undivided India. At that time, Gandhi had the ide...
Indigenous Gurindji win land rights in Australia (Wave Hill Walk Off) 1966-1975
On August 23rd, 1966, the workers of the Wave Hill Station in Northern Territory, Australia, participated in a walk off led by Vincent Lingiari. The workers felt oppressed by the low wages, poor working and living conditions they received at the Wave...
Peace Brigades International protects human rights activists in El Salvador, 1987-1992
In 1979 the United States of America (USA) supported a coup against Salvadoran General Humberto Romero in reaction to the deaths, disappearances, and torture that had reached international attention. The new Salvadoran government became a civilian-mi...
Peace Brigades International (PBI) protects and aids Guatemalan Mutual Support Group (GAM), 1984-1989
From 1960 to 1996 Guatemalans endured a civil war in which the Guatemalan military and leftist guerrillas fought for control. In order to defeat the guerrillas, the government focused on controlling and depleting the potential guerrilla population- g...
Cameroonian women use Anlu for social and political change, 1958-1961
In 1958 the women farmers of the Kom and Kedjom areas of the Western Grassfields, now part of modern day Cameroon, were angered by a number of changes which they interpreted as systematically decreasing the power of women farmers. These included the ...
English Quakers campaign for freedom of religion, 1647-1689
The Religious Society of Friends (Quakers) emerged in England in the late 1640's among those who challenged the standard doctrine of the Church of England. Quakerism began as a sect whose members believed that there was a piece of God within every pe...
Low scoring campaigns using this method
Historical cases from the Nonviolent Action Database that used this method
Toronto hippies campaign for street closure, Canada, 1967
In 1967 Yorkville Village, Toronto was a neighborhood inhabited by many aspiring artists, hippies, greasers, bikers, youth, and others looking to embrace the counter culture lifestyle. This lifestyle attracted many youth who travelled from all across...